by Adrian Bevan (Queen Mary)
The Standard Model of particle physics is the pinnacle of achievements of science. In one simple model we can describe the behaviour of all known particles extremely well. However we know that there are missing pieces to this puzzle. We can use SuperB to learn about the missing pieces through a multi-prong approach: i) study rare decays, ii) search forbidden decays, and iii) over-constrain measurements of Standard Model sensitive observables to see if they all agree. I will discuss just a few of the many measurements that can be made at SuperB and how these can be used to improve our understanding of particle physics. Having motivated the reasons for a new experiment, I will discuss some of the aspects of such a proposed facility.