Sofia Hurst (CERN)

Communicating Science: how the CMS Experiment at CERN uses dialogue and humanisation to engage its audiences, and how you can too!

Abstract: Communicating to the outside world about particles nobody can see, the work being done to study them, and the High Energy Physics in general is not a straightforward task. In fact, it poses some quite unique challenges, especially in today’s obsessively online world. In this talk, we centre some of those challenges and explore how humanising science in general - and HEP in particular - offers a way of reaching all kinds of people, both online and offline. The CMS Experiment at CERN has been employing some of these methods in how it talks to its audiences over the last couple of years, and together we explore how anybody involved in HEP research can also use them to generate excitement about the field!